Important information about the conference:
- SearchMarketingDay.com 2012 will take place on 22-23 May in Poznań.
- The largest conference in Poland that gathers the world’s top SEO and SEM specialists!
- Two thematic sessions:
- SEO - Search Engine Optimization,
- SEM, PPC (AdWords, paid advertising) and Affiliate Marketing.
- Special workshops on the second day of the conference (23 May):
- SEO Training by Martin MacDonald and Joe Cygnus.
Don’t forget! Early registration = lower registration fee!
22 May - 350 EUR (net)
23 May - 450 EUR (net)
350 EUR + (450 EUR - 120 EUR) = 680 EUR (net)
What is Search Marketing Day?
The Search Marketing Day is not only the biggest yearly event in the SEO, PPC and Internet marketing industry but also a meeting of all those interested in website positioning, AdWords campaigns management, and website promotion on the Internet.
Last year’s edition – the conference’s début – gathered as many as 220 people! This year we even more wholeheartedly welcome participants from other parts of Europe. We hope that thanks to the newly-opened highway to Berlin and a growing number of airline connections to Poznań the conference will become more international.
Search Marketing Day is an international conference held in Poland – it is international thanks to its speakers (including Martin MacDonald , Dixon Jones from Majestic SEO, Kaspar Szymanski from Google, and others), its special location, the organisational verve, and the various languages you will hear in the lobby. It is international though held in Poland (Poznań, Stary Browar), with the Polish price level of the registration fee, and good-quality simultaneous translation into Polish. In return for an attractive registration fee, you will be given access to substantial specialist knowledge of the value associated with SMX or SES conferences, if not higher!
The presentations will be given in two parallel thematic sessions: one focusing on SEO, the other – on PPC and Affiliate Marketing. In the coming weeks you will be successively informed about the new speakers and their presentation topics – one by one from each of the thematic sessions. Follow us on Twitter.com
Up to now, 14 world-class specialists have confirmed their participation in the event. Some of them normally shun taking part in conferences. Among our guests there will be three world’s leading specialists in Casino and Gambling. Kaspar Szymanski, representing Google Search Quality Team, will also join us at Search Marketing Day. More details coming soon!
Why is it worth coming? Listen to the opinions of the participants!
If you have decided to take part in the conference, let your friends know about it on:
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Your friends whom you might meet at the Search Marketing Day:
Conference venue
Our priority is to provide the participants with the best meeting conditions as possible, and that is why talks given during the Search Marketing Day will be held in Multikino, the cinema complex.
All lecture rooms are located within the premises of Stary Browar, which ensures easy access and saves your precious time. Presentations displayed on a large screen and comfortable cinema seats are among the many advantages of holding the conference in the Multikino cinema.
Map
View SearchMarketingDay.com in a larger map
Accomodation
| Hotel | Price | Stars | Link |
|---|---|---|---|
| City Park Residence | 100 EUR |
|
Booking.com |
| Andersia | 110 EUR |
|
Booking.com |
After party
All participants of Search Marketing Day are invited to the afterparty, which will be held in one of the clubs in Stary Browar. The afterparty will be a good opportunity to meet new people from the industry in a more informal setting and to ask them more specific questions.
Sponsorship packages and exhibition stands
Do you want to share your advertising message with over 250 specialists in the field of search engine marketing? They will gather at the forthcoming Search Marketing Day conference in Poznań. If you wish to become the conference’s sponsor, see our offer: pl | en
If you have any questions, contact us at konferencja@maxroy.com
VIP Package
When registering for the conference, you can opt for the VIP package, which includes:
- conference admission - 350 EUR,
- participation in the SEO Training by Martin MacDonald and Joe Cygnus (23 May) - 450 EUR PLN,
- airport/railway station transfer,
- 2-day stay at the Blow Up Hall hotel with the speakers + parking space - 500 EUR,
- 2 breakfasts, 2 lunches, 2 dinners with the speakers and organisers,
- welcoming dinner and spirits tasting at Whisky Bar 88,
- the option to choose your seat in the conference room,
- open bar during the afterparty.
The package thus allows you to fully participate in the event (21-23 May). On 21 May our VIPs and speakers are picked up from the airport or railway station, and are then driven in luxurious cars to the unique five-star BlowUpHall hotel in Stary Browar (Old Brewery Art and Trade Centre). Then it is time for a welcoming dinner at Mielżyński restaurant, followed by spirits tasting at the nearby Whisky Bar 88.
22 May, the conference day, will begin with a breakfast at the hotel restaurant. By 9.30 you should reach Multikino cinema complex, where the most convenient seats in the conference room will be waiting for you. After the first four presentations you are welcome to join us for an hour-long lunch at the Piano Bar restaurant. The remaining presentations, followed by a long panel discussion with all speakers, will continue until 8.00 p.m. The evening will begin with a dinner, and from 10.00 p.m. you can enjoy yourself at the afterparty at the SQ club located close to the BlowUpHall.
The package also allows you to take part in the workshops of your choice on 23 May. Those of you not interested in the workshops can instead join the speakers for a tour of the Beyond data centre located in the basement of Stary Browar.
There are still 3 VIP packages available (we book the entire BlowUpHall hotel for the conference and it is the hotel’s capacity that determines the number of the packages available to our guests). It is recommended that VIP package holders should know English.
Workshops on 23 May:
SEO Training by Martin MacDonald and Joe Cygnus
According to what Martin says in the video above, “we are all Black Hat!” and categorising the training as either Black Hat or White Hat is not so straightforward. You can do that yourselves according to your own discretion...
What we can definitely vouch for is the high quality of the meeting. The training will not only comprise presentations given by two renowned experts but will also take the form of a panel discussion that will last the whole day.
The panel discussion
The training will take place on 23 May and many experts who will be present during the first day of the conference (from both sessions: on SEO and PPC) will also attend the SEO training and will take part in the panel discussion continuing throughout the day.
We assume that the other international speakers will contribute to the training by sharing their own opinions and comments, or by approaching at the debated issues from a different angle. The training will thus be a natural continuation of the SEO session from the first day of the conference.
Who will conduct the training?
The people responsible for conducting the training are Martin MacDonald and Joe Cygnus. Participants of the last year’s edition of the conference surely remember Martin’s style - he boldly speaks about controversial issues without at the same time exceeding the subtle limits.
Martin will present you with tips and tricks related to Link Building and content creation that go beyond the typical methods that you can read about on blogs.
“If you use the same standard methods used by everyone else, you will never outperform your competitors! Thanks to the training you will be able to look at SEO from a new perspective. You’ll see that the possibilities connected with SEO available to you are in fact unlimited!”
Martin MacDonald
“Martin represents the most intelligent SEO I have ever come across.”
Cezary Lech
Joe and Martin will speak among other about:
- How to make use of tools and create content.
- How to use Black Hat tools for Grey Hat SEO.
- Many tips and tricks.
- Inspiring SEO ideas that are elaborating.
- Link Building from the borderland of White and Grey Hat.
- and guarantee a strong dose of fresh knowledge and a boost to your motivation to work.
Cezary Lech about a speakers:
“I’ve seen Martin in action at three international conferences. Each time the audience awarded him with thunderous applause and his presentations surpassed that of any other speakers. Martin has extensive knowledge on the topic and is willing to share it not only when it comes to the substance but also the conceptual and scalable approach to implementing SEO strategies. Martin acts according to the rule as formulated by another speaker at Search Marketing Day which goes: “A method for SEO that doesn’t scale isn’t a method for SEO in my eyes, it’s a hobby.”
“Martin is one of the most frank SEOs I have met, he openly speaks about his own experience and cases. Maybe the frankness stems from the fact that for years he has been working for the biggest media corporations in the world, which makes him distance himself from many issues. His core business does not include keeping ideas only to himself, but rather coming up with them with the aim of sharing them with his clients.”
Cezary Lech - SEO Director MaxROY.com
To be honest, we do not know as much about Joe’s experience but it was Martin himself who suggested that Joe should help him out with the training. When he saw the list of invited speakers, he wrote:
"I think that people will benefit from him the most."
As a form of references let us just mention that Joe takes part in the annual event SEOctoberFest organised by Marcus Tandler which is open only to a closed group of 18 SEO specialists. This exclusive conference annually gathers the cream of the SEO industry and during the meeting all the participants present their best cases, tests and SEO tools.
If you have a closer look at our list of invited speakers, you’ll notice that six people who attended last year’s SEOctoberFest will pay come to Poznan this year.
Also Magnus Brath speaks highly of Joe; they work in the same line of business and often bump into each other on SERPs ;-).
↓↓ REGISTER FOR THE TRAINING ↓↓
Registration
FAQ
What is a SEM/SEO conference?
It is a conference on search engine marketing. The term covers website positioning in Google and PPC (pay-per-click) advertising systems such as Google AdWords (SEM = SEO + PPC). The presentations at Search Marketing Day will be given in two thematic sessions: SEO and PPC & Affiliate Marketing.
Will the presentation topics be announced in advance and when?
The speakers and their presentation topics will be successively presented on SprawnyMarketing.pl and MaxROY.com/blog.
Will the conference be translated into Polish?
Yes, simultaneous translation of all presentations will be provided. Translation will be done by two specialists, who receive the presentations even a week before the conference. Thanks to it they have enough time to research the topic and ask the speakers about specialist terminology or technical details of their presentations.
Will people managing PPC advertising, contextual networks and AdWords find anything at the conference that might interest them?
Yes, this year we are launching a second thematic session of presentations which will focus on paid and other innovative ways of obtaining website traffic such as Affiliate Marketing, Facebook Ads, advanced Google AdWords, Video Advertising, PPC: Yandex, LinkedIn, NK.pl, and others.
Who will chair the conference?
The conference will be chaired by the organisers, Michał Zawiasa and Cezary Lech.
Who is the conference organiser?
The Search Marketing Day conference organiser is the consultancy firm MaxROY.com actively promoting the knowledge of SEM on the Polish market for three years now. Since 2008, it has been organising training courses in Google AdWords adversiting system by virtue of an agreement with Google. The company has also published two books, one of them with a circulation of 20,000 copies! Lately, also a DVD with MaxROY.com’s Google AdWords training courses has come out.
In addition, MaxROY.com runs the largest Polish site about Search Marketing – SprawnyMarketing.pl, where articles from sites such as SEOmoz.org or Search Engine Land are published by virtue of agreements with the respective sites, and supports all initiatives promoting the growth of SEM in Poland.
Does the registration fee include coffee and lunch breaks?
Yes, the registration fee includes coffee and lunch breaks during the conference.
Any further questions should be directed to:
konferencja@maxroy.com
Michał Zawiasa
Tel. +48 519 183 555
